Retired security officer Vittor Faustinus Komla, the oldest contestant in the maiden edition

of the “Live in and win the ride competition” has taken a rather premature exit for not

reporting on time after a break.

The 61 year old who was 10 seconds late after the first allocated 15 minute break in the

competition, attributed his lateness to his failure to find his way back to the car at the West

Hills Mall which cost him his chance of driving home the brand new Renault Logan.

He lasted less than 24 hours in the captivating reality show.

Live Inside and Win the Ride is a unique endurance-driven promotion from Global Media

Alliance Broadcast Company where the contestants are made to live in a car for a maximum

of 40 days. The last remaining contestant then wins the ride. As part of the rules of the

competition, contestants have a 15 minute break every 3 hours during which they can do

whatever they want. They are also allowed 2 hours on their phones per day. The Renault

Logan salon car housing the contestants is parked within the foyer of the West Hills Mall at

Weija.

Four contestants, Abdul Malik Jaberl, Setor Jinadu, Sarah Ayim and Ernestina Fiah remain in

the car, each hoping to emerge as the ultimate winner of the 40-day competition.

The Head of Corporate Communications and Marketing at Global Media Alliance Broadcast

Company, Kwame Gyan, said, ‘’as trend setters in the broadcasting industry, we are

determined to provide quality entertainment through innovative shows’’ adding that, ‘’we

have set the tone this year with LIVE INSIDE AND WIN THE RIDE which not only seeks to test

the endurance of our carefully selected contestants, but also bring out the best and worst in

them.”

The ‘LIVE INSIDE AND WIN THE RIDE’ reality show is the first of its kind in Africa, where

contestants are expected to endure the pain and discomfort of staying in the car for at least

40 days.

Patrons can follow the event on e.TV Ghana, YFM and Happy FM or join in on the

conversation on social media with the hash tag #liveinside.