Ghanaian reggae artiste, producer and activist, Rocky Dawuni, has said this technological era is a golden time for African music to cross boundaries.
The Grammy nominee told Benjamin Akakpo on the Executive Breakfast Show (EBS) on Class91.3FM on Monday, 11 March 2019 that: “I think it’s a golden year for African music right now because you know when we started, we had to go through every gatekeeper, it was almost as a death war and you have to win death.”
According to the award-winning artiste, the internet has made it easy for musicians to promote their songs and hit the international market within a short time.
“… Now because we have the magic of the internet, it has really shrunk the world, so, an artiste can put together music one morning, by the time they wake up the following morning, people in America have heard it and it wasn’t the same way when we started,” he said.
Rocky Dawuni advised young artistes to see this technological era as an opportunity to create quality works and be humble for others to help them.
“If you are an artiste in this era, you should know that it’s an opportunity, a golden year and a golden time for you, so, go out there, create the quality work, manage your business very well and have the humility for people to work with you”, he counselled.
Rocky Dawuni further encouraged Ghanaian artistes to “have that conviction to be able to go out there and be successful. Keep doing that and just keep doing it. The opportunity will open because now we have the technological tools that allow you to disseminate your music far and wide without going through the borders that used to limit our ability to spread our music so it’s a good time.”