Africa’s leading textile manufacturer launches Connoisseur of Style Day in Ghana to raise awareness of counterfeiting and empower consumers

Africa’s leading textile manufacturer launches Connoisseur of Style Day in Ghana to raise awareness of counterfeiting and empower consumers

Style 2 Comments

Accra, Ghana: On Saturday 5th September, leading textile manufacturer Vlisco will launch the first
Connoisseur of Style Day aimed at protecting and educating consumers in identifying an original genuine African print versus a counterfeit one.

The Day is an extension of an ongoing anti-counterfeit
campaign which Vlisco launched in 2013 to put consumers in a position that they are confident they
are purchasing an original Vlisco fabric which has gone through multiple processes to deliver premium
quality to their customers worldwide.

Mr Stephen Badu, Marketing Director for Vlisco commented: “Fake fabrics make up about 60% of all
textiles sold in Ghana today because counterfeiters have gone to great lengths to replicate authentic
fabrics which makes it difficult for consumers to identify real from fake Vlisco.image001

The only way consumers
will know is after they have spent their money and bought the fabric before experiencing the vastly
inferior quality of the fake fabric.”

He added “We at Vlisco have launched this day to educate
consumers so that they will be empowered to make an informed decision when making that all
important purchase.”image003

Connoisseur of Style Day
Connoisseur of Style Day will take place at the Vlisco shop in
the Accra Mall and West Hills Mall and during the course of the
day consumers will experience the following:

• Bring their Vlisco fabrics for authentication
• Learn the 4 key steps to expertly identify genuine
fabrics
• Enjoy free give-aways
• Receive list of approved retailers where they can
purchase authentic fabrics

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2 Comments

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