The CIMG brand activation programme of the year 2015, Kasapreko Alomo Sankwan is set to roll with its Evoke edition this November at selected food joints across the country every Sunday for 22 weeks.
The activation will engage customers at their favourite food joints, rewarding loyal consumers of Kasapreko products while they enjoy their meal alongside great entertainment and fun packed activities. Mr. Gerald Bonsu, marketing manager of Kasapreko indicated that, “consumers are valued as major stake holders in the business.”
At every stop, there will be exciting performances from renowned musicians. Consumers also stand a chance of winning amazing prizes such as mobile phones, solar lamps, irons, top-up credit through the ‘fast finger’ competition and a lot more merchandise souvenirs.
Mr. Bonsu also acknowledged that Kasapreko Company Limited is a distinguished organization that produces world class brands and therefore appeal to the youth especially, to patronize authentic drinks for good health. “More of consumer rewarding Programmes will be unfolding in the coming years with different brands to suit suite the diverse taste of our cherished consumers” he added.
Alomo Sankwan, an initiative by Strategic Communications has over the years become the best platform used to deepen brand loyalty and interaction between Kasapreko and their product consumers. Non-alcoholic consumers can also participate in the excitement by consuming the Carbonated Soft Drinks (CSD) and mineral water produced by Kasapreko Company Limited.
According to the CEO of Strategic Communications, Dr. Gilbert Abeiku Aggrey, “there hasn’t been any consumer beverage loyalty reward and Kasapreko Alomo which is one of the top 5 brands in the world seeks to reward consumers and new recruits to the brand through exciting experiential marketing strategies.” The event is usually live on most popular radio stations in the selected town and creates a pleasurable moment for all to spark up the weekend and experience live radio interactions.
Upcoming acts and anyone with special talents to display, be it music, comedy and dance should WhatsApp 0243409393 to be featured on the train.
The Alomo Sankwan Evoke edition will hit major chop bars, spots and pubs in Accra, Kumasi, Obuasi, Takoradi, Koforidua, Sunyani, Techiman, Cape Coast and Tarkwa. This edition will go to a new level giving BrongAhafo and Western Region their own share of the excitement. Keep your eyes and ears opened to catch the fun and enjoy your favourite meal while you win amazing prizes.