Name change greatly determines the success of a brand, many brands around the world have either succeeded or dwindled due to name change.
From the art perspective name change has played a fundamental role in the careers of many musicians, movie stars and celebrities.
In Ghana celebrities like Samini (Bat Man), Shatta Wale (Bandana), Coded (Abortion), Zeal (Lazy) Stonebwoy (Burniton) have had a successful name change whereas others have tried but failed.
The recent person who has joined the list of name changers is Epixode, he use to be known as Episode but has changed to Epixode due to brand conflict.
Speaking to Epixode in an exclusive interview, he affirmed that over the years he has received complains from fans and industry people concerning the spelling of his former name “Episode”. According to him his online presence appalling because there is no clear distinction between his brand and the word “Episode”, hence the change of spelling.
He also added that this move is not really a name change but rather it is skewed towards building a strong solo brand; a brand that is distinct and unique. Epixode further explained that he chose to re-spell his name because this will help reflex his brand and who he really is.
The “Avatar” hit maker revealed that “S” with “X” in his name because the world will be experiencing something extraordinary from him. Epixode said he chose this name because it represents his talents in totality.
He finally asserted that this decision is not just a personal decision but that of his management
Epixode is currently signed to Gbevu Music Group
Source: Nii Ayi Mensah Lartey