Starr 103.5 FM has launched the maiden edition of its Starr Woman Project.

A spin-off of the EIB-owned station’s The Zone midmorning show, it hosted some of Ghana’s leading women to a morning’s session that largely centered on the upward trajectory of society’s forward-looking females.

The Starr Woman Project seeks to equip young women entrepreneurs with the relevant knowledge, skill and motivation to achieve their fullest potential as entrepreneurs.

Present at the launch on Friday was celebrated broadcaster Gifty Anti, who was also joined by colleague Baisiwa Duwuona-Hammond and co-Founder and Chief Technical Officer at Logiciel Farida Bedwei.

They took turns to speak to the meaning of the concept and why it was important for today’s woman.

The idea behind the project, according to the organizers, is to tap into the expertise and get inspiration from success stories of industry experts and young achievers.

The project will be held quarterly under the following areas:

1. Getting the basic rights (First Quarter)

1. Operation management

2. Financial Literacy

3. Marketing & Branding

4. People Management

2. Keeping Business Afloat (Second Quarter)

1. Entrepreneurship

2. Financial Literacy

3. Marketing

4. Talent Management

3. Management skills (3rd Quarter)

1. Budget

2. Work flow

3. Business Expansion

4. Sustaining the business (Growth)

4. Womens Awards (4th Quarter)

The first edition of the Starr Woman Project comes off April 8th at the Alisa Hotel in Accra.

The Zone on Starr 103.5 FM is hosted by Naa Ashorkor Mensah-Doku.