On November 12th 2018, the Ethical Fashion Initiative alongside African Fashion Fund and the European
Commission (EC) will launch a ‘one hundred million euro fund’ (100million) the Impact Fund For Africa
(IFFA) a new investment fund supporting African creatives working in the fashion and lifestyle
industries.
Launching in Paris during the Paris Peace Forum, an initiative by French President Emmanuel Macron,
with the attendance of over 84 Heads of States, The United Nations Secretary General and many
dignitaries, the proposed fund will address the investments needed to leverage the power of creative and
cultural industries to expand the social capital of Sub-Saharan African countries and thus contributing to
the United Nations Sustainable Development Goals, as well promote inclusive growth in these
economies.
The Impact Fund for Africa (IFFA) will be managed by Roberta Annan Capital Partners (RACP) with
members from the EFI serving as non-exec board members and managing the sustainability committee,
which will contribute to the mobilisation of private capital for the financing of investments in support of
the African creative and lifestyle industry.
For over ten years the Ethical Fashion Initiative (EFI) has invested in refining production systems that
enable production with community groups of micro-entrepreneurs in target countries. Working in the
luxury and lifestyle sectors supporting international companies such as Vivienne Westwood and Stella
McCartney source high-quality and ethically-produced artisanal goods from some of the developing
world’s most difficult environments.
AFF Founder, Roberta Annan says: “I am thrilled about this partnership with the EFI and the EU. I
believe it will give African brands the indispensable funding and resources to participate competitively in
the global fashion economy.”
EFI Chief Technical Advisor, Simone Cipriani says: “We are incredibly excited to launch this investment
fund for Africa knowing the direct impact this investment will have on the growth of creative industries in
Sub-Saharan Africa. To launch this at the Paris Peace Forum is fitting – ethical work, provides an
alternative path for hundreds of thousands of people living in poverty, while lifting the continent’s vibrant
creative sector.”
Showcasing the direct impact and potential of the fund, the fund will be launched on the 12th November
(15:15-16:00, Press Room) with the presence of Ms. Roberta Annan, Managing Partner of Roberta
ANNAN CAPITAL PARTNERS, Founder of the African Fashion Fund (AFF) and M. Simone
CIPRIANI, Founder and Chief Technical Advisor of the Ethical Fashion Initiative (ITC). This launch will
include a unique fashion show featuring three leading African designers on the 13th November (13-13:30,
Agora), immediately followed by an interactive press-pitch led by Ms. ANNAN and Ms. Marjeta JAGER,
Deputy-Director of the Development Office for International Cooperation (EC). The African designers
selected to present their work are:
• Duaba Serwa – a contemporary Ghanaian fashion brand founded in 2011, the brand has been
featured on CNN, Forbes, Vogue Italia and Deutsch Welle;

• Sophie Zinga – a socially conscious womenswear brand featuring hand-woven Senegalese
cloth and semi precious stones;
• Chocolate by Kwaku Bediako – A Ghanaian fashion brand which draws inspiration from the
rich Ghanaian culture, lifestyle, taste and preferences. The chocolate brand has grown rapidly
in this past few years due to detailing, passion to become the best custom made menswear
fashion brand in Ghana.

Allocations for the proposed fund will come from private business and institutional sectors (family offices
and foundations), with a component of seed funding and guarantee instruments from the EU and other
international organizations. The private capital will be mobilised by EFI and AFF through institutional
investors and private companies that will participate in investments. The fund seeks to create an
investment potential to cover the gap between public intervention and business reality in the creative and
fashion sectors of Sub-Saharan Africa.

About African Fashion Fund (AFF)
The African Fashion Fund (AFF), part of the Roberta Annan Capital Partners (RACP), focuses on
education and capacity building for African brands. RACP is a registered Mauritius Company with
subsidiaries to be registered in the Netherlands, United Kingdom and Luxembourg. RACP focuses on
Wealth Management and Impact investments. It has an Impact Investment portfolio, Frallain Group, a UK
registered entity that provides risk capital to African brands and incorporates social iimpact within their
brands ethos, providing a platform with industry experts in fashion, sales and distribution, PR and
communication for the commercialization of these brands.

About the Ethical Fashion Initiative
The Ethical Fashion Initiative is a flagship programme of the International Trade Centre, a joint agency of
the United Nations and the World Trade Organisation. The Ethical Fashion Initiative enables artisans
living in urban and rural poverty to connect to top luxury lifestyle brands. The Initiative also works with
the rising generation of fashion talent from Africa, encouraging the forging of fulfilling creative
collaborations with artisans on the continent. The Ethical Fashion Initiative projects in Burkina Faso,
Mali, Afghanistan are funded by the European Union. 2019 will mark the beginning of a new and
innovative project, in Central Asia, East and West Africa.

About the Paris Peace Forum
The Paris Peace Forum is an independent NGO, formed in 2018 after the original impetus came from
President Macron in the summer of 2017. The first edition of the Paris Peace Forum (11-13 November
2018) will be inaugurated by Heads of State and Government, or their representatives, from the 84
countries invited by the President of the French Republic to participate in the commemorations alongside
other political leaders invited for the occasion

For more information
ITC Ethical Fashion Initiative
Chloé Mukai E: mukai@intracen.org
W: www.ethicalfashioninitative.org
F acebook: ITC Ethical Fashion Initiative
Instagram: @ethicalfashion
Twitter: @_ethicalfashion
African Fashion Fund
Bose Anaboye E: bose@africanfashionfund.com
W: www.africanfashionfund.com
Instagram: africanfashionfund
Twitter: FashionFundAFR