In the first half of 2018, the shipment of Huawei smartphones reached a record high of over
95 million units.
At the 2018 Quality Conference of the mobile device giant Consumer Brand Group in July,
Richard Yu did not show too much
enthusiasm for the outstanding
performance and data of the past
half year. Instead, he spent more
time talking about his thoughts and
plans for the future.

Richard Yu, CEO, Huawei
Consumer Business Group
Richard Yu said that the original
estimated shipments of mobile
phones in 2018 were 180 million
units. And now, 200 million units would not be a problem. After observation and analysis, he
estimated that the market share of Huawei mobile phones would exceed 20% by Q4 2019,
becoming the highest in the world.
However, he added, "Becoming No.1 in market share is not Huawei's primary concern. If we
aimed for the highest market share, we would have been the highest just by delivering budget
phones priced at lower than US $100. Huawei is dedicated to pursuing higher quality, with
customer satisfaction as its core principle. Achieving the highest market share is not regarded
as a major priority. Therefore, we take NPS as our only KPI."
In this meeting, one sentence drew the most attention, that is, "Both the starting point and end
point of Huawei Consumer Business Group are consumers." As the growth in the global
smartphone market slows down, consumers have to be put at the center of Huawei's
strategies.

First, as the competition in a full range of scenarios begins, Huawei develops a full-scenario
strategy that provides seamless experiences with a three-layered ecosystem.

The main HUAWEI Ghana Media Release Accra, October 19, 2018
scenarios include home, office, driving, and health/fitness. The terminals in these scenarios
include handsets, tablets, PCs, wearables, TVs, speakers, vehicle systems, and IoT
hardware. The full-scenario experience revolution is realized through smart engines and
scenario intelligence.
The second strategy is to innovate the chipsets, devices, and cloud. Huawei has invested
near RMB 100 billion in R&D every year, ranking sixth in the world and hopefully first in the
future. Huawei has committed a small fortune towards further development and innovation
and it is reassuring to see that these wise investments are finally beginning to pay off.
Richard Yu revealed that the upcoming Kirin 980, the world's first commercial 7nm mobile
SoC, boasts significantly improved performance, which is far ahead of its competitors. 5G will
also present Huawei with several opportunities afforded by its many inherent advantages.