Ghanaian actress Martha Ankomah has been named as the new face of Ghanaian Textiles giant, GTP at a ceremony held at the Golden Tulip Hotel in Accra.
The Textiles company unveiled the new addition to the brand, the GTP ‘Adepa Dumas’. GTP ‘Adepa Dumas’ is the new fabric sensation from the fabric masters, GTP.
Ankomah’s expectation as the new brand ambassador of GTP Adepa Dumas is to project, promote and market the new product using social media platforms and other promotional materials across the country to advertise the colourful trendy new fabric.
Speaking at the unveiling ceremony, Head of Marketing at GTP, Stephen Kofi Boadi, said ‘Adepa Dumas’ is earmarked at the very high end of society and has premium quality with varied colours.
GTP is the foremost indigenous Ghanaian wax print brand. The brand has five labels namely: Nustyle, Adepa, Safoa, Nsroma, Adepa Dumas and Institutional (Private label) with each product addressing the particular needs of the textile consumer.