Accra , 20th December, 2016 – Following this year’s remarkable Black Friday campaign that smashed all-times sales record, Jumia Travel has launched a campaign dubbed “Travel Wednesday” which runs every Wednesday on the company’s official website. The main objective of this campaign is to carry on readily negotiated rates referred to as “Dream Deals” with the aim of encouraging and facilitating travel through the year.
While initially a maximum of 8 hotel deals will run during the promotion, they will in the coming days be increased to a total of 12 deals running until every Wednesday nn and Friday. “This is designed to meet our customers’ demand to have access to affordable travel options through Jumia Travel. Following the impressive public response on Black Friday, we want to create a new appointment for all travellers, an opportunity to get more deals that we have negotiated with thousands of hotels across Africa,” noted Paul Midy, CEO of Jumia Travel.
The deals have been launched in African countries where the company has been on the forefront in providing accommodation and travel packages within the means of most travelers. They include Ghana,Nigeria, Kenya, Uganda, Tanzania, Ivory Coast, Cameroon, Senegal, Ethiopia and Algeria.
As in the case of Black Friday, the Dream Deals will also be co-marketed across all Jumia ecosystem in the countries they operate in. “More than 25% of our Black Friday bookings came from the Jumia ecosystem. Thus, it is vital to continue working closely with our sister companies to increase the traffic of the customer, as this was the main objective of the rebranding” added Midy.
Other channels through which the Dream Deals will be run include Jumia Travel’s social media pages, newsletters, and SMSs among others.
Claire Staal, MD of Jumia Travel in Ghana said – ‘’Ghana is a country with lots of potential in the Travel and Tourism industry. The only thing drawing this important sector of the economy back is the lack of motivation for local people to travel. As an online hotel booking website, part of our job is to encourage travel by providing amazing discounts and ensuring that travel is made less expensive and attractive for everyone. ‘’Travel Wednesday’’ will turn many dreams into reality’’.
About Jumia Travel
Jumia Travel (travel.jumia.com) is Africa’s No.1 hotel booking website, allowing you to get the best prices for more than 25,000 hotels in Africa and more than 200,000 hotels around the world.
Our ambition is to bring every bit of available accommodation online, and to create the easiest and cheapest way for customers to book it.
At Jumia Travel, we have hundreds of travel specialists constantly in touch with our customers. Our offices are located in Lagos (Nigeria), Accra (Ghana), Dakar (Senegal), Abidjan (Ivory Coast), Algiers (Algeria), Douala (Cameroon), Kampala (Uganda), Dar Es Salaam (Tanzania), Nairobi (Kenya) and Addis Ababa (Ethiopia).
Before June 2016, Jumia Travel was known as Jovago.
Jumia Travel was founded in 2013 by Jumia and is backed by MTN, Rocket Internet, Millicom, Orange, Axa and financial partners.
Credit : Jumia Travel Ghana