The newest and most innovative reality show currently on-going at the West-Hills

Mall continues to attract endorsements from high profile musicians in the country.

The latest musician to endorse the reality show after from Kwaw Kese is Coded of

the 4×4 music trio.

Coded, who is the elder brother of Setor, one of the contestants in the competition,

expressed his delight at the competition and the fact that his younger brother would

eventually triumph and bring home the car.

‘’I pray that Setor wins the car so that we use it for our ‘Atongo’ music promotion,’’

Coded said. He encouraged the contestants not to give up but to give each other a

good competition for the car.

The ‘LIVE INSIDE AND WIN THE RIDE’ reality show is the first of its kind in Ghana,

where contestants are expected to endure the pain and discomfort of staying in a car

for up to 40 days. The show is sponsored by Premium Motors with support from

MTN Pulse, Mentos and New York Sizzler.

Daily diaries are aired on e.TV Ghana at 6:30pm, with regular updates on YFM and

Happy FM and via social media with the hashtag #LiveInside.