EIB Network-owned radio station, Starr 103.5 FM, is the second most listened-to radio station in the national capital, Accra, a new research document says.

Information available to enewsgh.com suggests that as of February 2015, Starr FM which only started real programming on September 8, 2014, is the most preferred English-speaking radio station in the Accra catchment area.

Set for an official release soon, the survey sees the Kwabena Duffour and Bola Ray jointly-owned medium listed as the number one English-speaking station in the Greater Accra region, ahead of JOY FM and CITI FM. Peace FM led in the overall survey.

A credible outlet, Ipsos is the industry’s leading research company of choice, and has had its surveys used widely by the stations as well as marketing communications and media buying companies.

Starr FM is owned by EIB Network, the group that also runs Live FM, Kasapa FM, Empire FM, Ultimate FM, Agoo FM, Hi FM and the Daily Heritage newspaper.

The station has assembled some of the best brains locally, the latest being celebrated media and events personality Anita Erskine, to lead an urban onslaught for mainstream appreciation.

With a solid presence in some 87 countries, Ipsos is a client-focused organization, providing research services to companies on a global basis.

The company prides itself as “the only global market research company that is still controlled and operated by market researchers.”

Established in 1975 Ipsos explores market potential and market trends, and tests products and advertising by helping its clients build long term relationships with customers. Its specialisations are served by five global brands recognized in all major markets: Ipsos Connect – The Media and Brand Expression Research Specialists (Ipsos ASI and Ipsos MediaCT merge into Ipsos Connect), Ipsos Marketing – The Innovation and Brand Strategy Specialists, Ipsos Public Affairs – The Social Research and Corporate Reputation Specialists, Ipsos Loyalty – The Customer and Employee Research Specialists and Ipsos Observer – The Survey Management, Data Collection and Delivery Specialists.

Formerly operating as Synovate Ghana, the company was bought by the French-owned Ipsos in an October 12, 2011 deal worth ($874 million).

After using a combined name of Ipsos-Synovate for a while, it now uses Ipsos as its trading name.

Source: Obed Boafo/enewsgh.com/Ghana